Scholarly Outputs

Peer-Reviewed Articles

FT-50

Title Author Journal
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior Ashish Kumar, Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman, P.K. Kannan Journal of Marketing
The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation Rishika Rishika, Ashish Kumar, Ramkumar Janakiraman, Ram Bezawada Information Systems Research
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ABDC-A\(^{*}\)

Title Author Journal
The Effects of Buy Now, Pay Later (BNPL) on Customers’ Online Purchase Behavior Ashish Kumar, Jari Salo, Ram Bezawada Journal of Retailing
Modeling the Relationship between Firm and User Generated Content and the Stages of the Marketing Funnel Anatoli Colicev, Ashish Kumar, Peter O’Connor International Journal of Research in Marketing
Uncovering the Nature of the Relationship between Outsourcing Motivations and the Degree of Outsourcing: An Empirical Study on Finnish Small and Medium-sized Enterprises Aleksandre Asatiani, Esko Penttinen, Ashish Kumar Journal of Information Technology
The Role of Temporal Focus and Self-congruence on Consumer Preference and Willingness to Pay: A new Scrutiny in Branding Strategy Tan, Teck Ming, Jari Salo, Jouni Juntunen, Ashish Kumar European Journal of Marketing
Impact of Healthy Alternatives on Consumer Choice: a Balancing Act Minakshi Trivedi, Karthik Sridhar, Ashish Kumar Journal of Retailing
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ABDC-A

Title Author Journal
Cueing up! How other-oriented semantic cues in livestream shopping enable sustainable food consumption Ching Sophia Yiu, Daniel Rayne, Fatima Madani, Ashish Kumar Journal of Strategic Marketing
Battle of Influence: Analysing the Impact of Brand-Directed and Influencer-Directed Social Media Marketing on Customer Engagement and Purchase Behaviour Ashish Kumar, Daniel Rayne, Jari Salo, Ching Sophia Yiu Australasian Marketing Journal
Investigating Cross-Media Effects in a Multichannel Marketing Environment: the Role of Email, Catalog, Television, and Radio Karthik Sridhar, Ashish Kumar, Ram Bezawada Marketing Letters
More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior Tobias Schaefers, Tomas Falk, Ashish Kumar, Julia Schamari Journal of Business Research
Customer Reactions to Self-checkout Discontinuance Tapani Rinta-Kahila, Esko Penttinen, Ashish Kumar, Ramkumar Janakiraman Journal of Retailing and Consumer Services
An Empirical Examination of the Effects of Design Elements of Email Newsletters on Consumers’ Email Eesponses and their Purchase Ashish Kumar Journal of Retailing and Consumer Services
Stages of User Engagement on Social Commerce Platforms: Analysis with the Navigational Clickstream Data Ashish Kumar, Jari Salo, Hongxiu Li International Journal of Electronic Commerce
A Comparative Study of Creation of Self-brand Connection amongst Well-liked, New, and Unfavorable brands Teck Ming Tan, Jari Salo, Jouni Juntunen, Ashish Kumar Journal of Business Research
A Comparative Analysis of Differential Consumer Response across Supermarket and Specialty Store in the Candy Category Ashish Kumar, Minakshi Trivedi, Ram Bezawada, Karthik Sridhar Journal of Retailing and Consumer Services
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ABDC-B

Title Author Journal
Corporate Name Change: the Effect of the Firm’s Shareholder Distribution Ashish Kumar Applied Economics Letters
Investigating household choice for health and life insurance Ashish Kumar Applied Economics Letters
Effects of link placements in email newsletters on their click-through rate Ashish Kumar, Jari Salo Journal of Marketing Communications
The Effects of Multichannel Shopping on Customer Spending, Customer Visit Frequency, and Customer Profitability Ashish Kumar, Ram Bezawada, Minakshi Trivedi Journal of the Association for Consumer Research
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ABDC-C

Conference Proceedings

Title Author Proceedings
Brand Competition on Social Media: Investigating Direct and Indirect Effects of FGC on sales Annamaria Tuan, Ashish Kumar, Daniele Dalli, Peter S.H. Leeflang Proceedings of the European Marketing Academy
Disentangling the Impact of Expert Product Ratings to Inform Market Strategies Karthik Sridhar, Ram Bezawada, Ashish Kumar AMA Winter Academic Conference
Expert vs. E-Aggregator: Can Critics Continue to be Critical? Evidence from the Movie Industry Ashish Kumar, Sreelata Jonnalagedda, Mauli Soni, Petri Cozma AMA Winter Academic Conference
The Effect of Temporal Distance on Self-Presentation By Brand Teck Ming Tan, Jari Salo, Jouni Juntunen, Ashish Kumar Advances in Consumer Research
Disentangling the Impact of Expert Product Ratings to Inform Market Strategies Rishika Rishika, Ashish Kumar, Ramkumar Janakiraman, Ram Bezawada AMA Educators Proceedings
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Book Chapters

Title Author Book
Effects of Consumers’ Social Media Participation on Consumer Behaviors: A Marketing Perspective Ashish Kumar, Ram Bezawada Harnessing the Power of Social Media and Web Analytics
Building City Brand through Social Media: the Effect of Social Media Brand Community on Brand Image Linda Lea Elisabet Muinonen, Ashish Kumar Strategic Place Branding Methodologies and Theory for Tourist Attraction
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Reports

Title Author Outlet
The Effects of Firm Generated Content in Social Media on Customer Behavior: An Empirical Examination Ashish Kumar, Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman, P.K. Kannan Marketing Science Institute
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Theses