The Effect of Temporal Distance on Self-Presentation By Brand

Conference Proceedings
Advances in Consumer Research
Branding
Tan, T. M., Salo, J., Juntunen, J., Kumar, A. (2017). AMA Winter Academic Conference 30, p. FE-6-7.
Authors

Teck Ming Tan

Jari Salo

Jouni Juntunen

Ashish Kumar

Published

June 1, 2017