The Effects of Firm Generated Content in Social Media on Customer Behavior: An Empirical Examination

Report

MSI

Social Media

Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., Kannan, P.K. (2016). MSI Report No. 16-111.

Authors

Ashish Kumar

Ram Bezawada

Rishika Rishika

Ramkumar Janakiraman

P.K. Kannan

Published

June 4, 2016

Manuscript