Working Papers
Papers under Review
Spend Now, Save Later? Investigating the Relationship Between BNPL and Customer Savings.
- Under review at Production and Operations Management
The Influence of Individual Critics on Product Performance: The Role of Review Aggregators.
- Under review at at the Journal of Academy of Marketing Science.
Blurring the Line: A More Complete Conceptualization of Influencer-Generated Content and Its Implications for Deception
- Under review at at the Journal of Marketing Communications.
Understanding Credibility in Social Media Communities: A Systematic Review of User Behavior and Credibility Dynamics?
- Under review at Computers in Human Behavior.
Working Papers
Tackling Cold Feet: Targeting Abandoned Shopping Carts for Minor, Major and Full Recoveries.
What is the worth of an Expert Rating? It Depends.
Investigating the Role of Semantic and Syntactic Information in Email Marketing Campaigns on Customer Behavior.
Customer Relationship Management for Intangible Goods: The Effects of Customer Commitment, Engagement, Responsiveness, and Reactance on Customer Rejection
Future Projects
Reconciling the Synthetic and the Real: A Convergence Analysis of Disaggregate and Aggregate Data.
Algorithmic Bias vs. Factual Accuracy: An Assessment of Brand Misinformation in Generative Search Engines.
Drawer Works
An Empirical Examination of the Drivers and Behavioral Consequences of Customers’ Online Social Media Activities.
First Impression of Marketing Communication: The Role of Message Type and Message Stream on Customer Behavior.
Mis-Information in Healthcare Social Networks for Parkinsons Diseas.
Managing Advertising and Promotion for Short-term and Long-term Sales Strategy: The Effects of Online and Offline Advertising, and Price Promotions.
The Effect of Stock Market Returns on Product Market Demand: Weekly Response of Grocery Retail Sales to S&P 500 Stock Index.
The Effect of Stock Market Returns on Product Market Demand: Weekly Response of Grocery Retail Sales to S&P 500 Stock Index