Building City Brand through Social Media: the Effect of Social Media Brand Community on Brand Image
Book Chapter
Social Media
Branding
Muinonen, L.L.E., Kumar, A. (2014). Strategic Place Branding Methodologies and Theory for Tourist Attraction, p. 181-201.
Reprints and Republications
- 1 January 2018
- Reprinted in: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
- Publisher: IGI Global
- Chapter 37
- Pages: 674–694
- DOI: 10.4018/978-1-5225-7116-2.ch037
This output is based on first author’s Bachelor’s Thesis in Marketing supervised by Ashish Kumar.