Supervision
Doctoral
Completed
Candidate: Ching Sophia Yiu.
Institution: RMIT Melbourne.
Thesis: Impact of Livestream Shopping on Online Shopping Behaviour
Year: 2025
Role: Principal Supervisor
Achievements:
- Finalist for Three Minute Thesis Competition representing CoBL (winner)
- Finalist for Visualise Your Thesis (VYT).
- HDR Publication Award (2024)
- Presented papers at ANZMAC and Informs Marketing Science conferences
Ongoing
Candidate: Peirong Ye.
Institution: RMIT Melbourne.
Thesis: Exploring the Dynamics of Influencer-Generated Content: Understanding How Content Disclosure Regulations, Format Type and Music Play a Role in Shaping Consumer Outcomes
Year: 2026 (Expected)
Role: Principal Supervisor
Achievements:
- Presented papers at ANZMAC and Global Fashion Management Conference
- Paper under review at Journal of Marketing Communication
Candidate: Nghia Luu.
Institution: RMIT Vietnam
Thesis: Social Media Marketing Activities on Brand Pages for Sustainable Consumption
Year: 2029 (Expected)
Role: Principal Supervisor
Achievements:
- First milestone defended.
- Paper under review at Computers and Human Behavior
Candidate: Elham Mahdian.
Institution: RMIT Melbourne
Thesis: How Ethical Consumption Could Make or Break Businesses: A Social Media Analysis of Buycotting Behaviours
Year: 2026 (Expected)
Role: Associate Supervisor
Candidate: Areej Alghamdi.
Institution: RMIT Melbourne
Thesis: Understanding the Impact of Impulse Buying Behaviour in the Mobile Context
Year: 2026 (Expected)
Role: Associate Supervisor
External Examiner
Candidate: Mehran Kamali
Institution: University of Otago
Thesis: Daily Crisis Shock Indicator: An Integrated Approach toEngineering Early Marketing Crisis Detection.
Year: 2025
Role: External Examiner
Candidate: Parvathy B.
Institution: IIM Bangalore
Thesis: Under the Influence: Three Essays on How Social Influence Impacts Behaviour on Online Platforms
Year: 2021
Role: External Committee Member
Candidate: Joel Järvinen
Institution: Jyväskylä University
Thesis: The Use of Digital Analytics for Measuring and Optimizing Digital Marketing Performance.
Year: 2016
Role: External Examiner
Masters/MBA
Candidate: Sazan Rexhepi, Sandra Stefaniak, Alina Baykova, and Alexander Pihlainen
Institution: Aalto University (CEMS Business Project)
Thesis: Fatigue management in logistic industry using IoT.
Year: 2016
Role: Academic Tutor (Michail Angelov as Business Tutor from Nokia)
Candidate: Antti Heiskanen, Aiki Mauleon Muramatsu, and Rajkumar Ramaswamy
Institution: Aalto University (Part-time MBA Business Project)
Thesis: Feasibility Study – Chalsa ‘Colours of India.’
Year: 2014
Role: Primary Supervisor
Candidate: Beatrice Casari, Ngoc Anh Nguyen, and Petteri Jalonen
Institution: Aalto University (CEMS Business Project)
Thesis: Reaching students in Internet and Social Media, case Finland, India, and China.
Year: 2013
Role: Academic Tutor (Susanne Skippari as Business Tutor from KONE)
Bachelors
Candidate: My Le
Institution: RMIT Melbourne
Thesis: Antecedents of Green Purchase Intention in an Emerging Economy: A Comparison between Green and Non-green Consumers.
Year: 2020
Role: Primary Supervisor
Candidate: Linda Muinonen
Institution: Aalto University
Thesis: The Effect of Social Media Brand Community on Brand Image.
Year: 2015
Role: Primary Supervisor
Achievement:
- Thesis published as a book chapter
Candidate: Karri Hiekkanen
Institution: Aalto University
Thesis: Different Approaches in Utilizing End Users in New Product Development for Visually Impaired: Three Cases.
Year: 2015
Role: Primary Supervisor (along with Pia Helminen)