Effects of Consumers’ Social Media Participation on Consumer Behaviors: A Marketing Perspective

Book Chapter

Social Media

Kumar, A., Bezawada, R. (2014). Harnessing the Power of Social Media and Web Analytics, p. 53-78.

Authors

Ashish Kumar

Ram Bezawada

Published

February 28, 2014

Manuscript

Reprints and Republications

30 June 2014
- Reprinted in: Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications
- Volume: 3
- Pages: 1128–1152
- DOI: 10.4018/978-1-4666-6114-1.ch055
1 December 2014
- Reprinted in: Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
- Volume: 4
- Pages: 1670–1694
- DOI: 10.4018/978-1-4666-7357-1.ch082
31 July 2015
- Reprinted in: Social Media and Networking: Concepts, Methodologies, Tools, and Applications
- Volumes: 3–4
- Pages: 1567–1590
- DOI: 10.4018/978-1-4666-8614-4.ch071