Module 11: Ethics and Regulation in Digital Marketing

• Overview
  • Ethics in Digital Marketing
  • Regulations
  • Platform Guidelines
  • Email Marketing, Ethics, and Regulation
  • Ethical Frameworks for Digital Marketing
• Lecture Slides
  • Module 11 Presentation
• Lecture Notes
  • Module 11 Lecture Notes
• Lecture Assigned Articles
  • RA1
  • RA2
  • Test on RA1
  • Test on RA2
• Additional Materials
  • Spam Act 2003: Cases
  • Google Ads policy: Enabling dishonest behavior
  • Google Ads Policy: Dangerous products & services explained
  • Spam and Monty Python
• Learning Takeaways
  • Analyze Ethical Dilemmas in Digital Marketing: Understand the tension between data-driven personalization and consumer privacy, identifying risks such as algorithmic bias, manipulative practices, and the ethical implications of tracking “digital footprints”.
  • Navigate Global Regulatory Frameworks: Apply knowledge of major regulations—including GDPR (EU), CCPA (US), PIPL (China), and the Spam Act (Australia)—to assess the legality of specific marketing tactics like retargeting pixels, cold emailing, and cross-border data storage.
  • Implement Trust-Building Frameworks: Utilize ethical frameworks like P.A.C.T. (Personalization, Accountability, Contextual Sensitivity, Trust) and the Trust Measurement Framework to develop marketing strategies that foster behavioral, emotional, and cognitive trust with consumers.