Assessment-1
| Assessment type | Activities | Individual |
|---|---|
| Length | 500-1000 words (+/-10%) |
| Weighting | 40% |
| Due date | Week-10 and Week-12 |
Overview
This assessment is designed to assess your understanding of the course content and your reflection on your learning. It is divided into two parts.
Part-A: Multiple-Choice Questions: This task will comprise multiple-choice questions on course content from Weeks 1 to 9. The assessment will take place in class in Week 10. This consists of 20% of your grade.
Part-B:Reflection: You will submit your learning reflections on the course contents covered in multiple-choice questions. You will supplement this reflection with course content from Weeks 11 and 12. This consists of 20% of your grade.
Learning Outcomes
The targeted Course Learning Outcomes (CLOs) for this assessment are:
- CLO1: Critically analyse the complexity of the digital marketing landscape to communicate strategic insights to specialist and non-specialist audiences.
- CLO 3: Apply data literacy and quantitative skills to interpret metrics, assess performance, and derive insights into customer and firm behaviour.
- CLO5: Critically reflect on learning and the application of digital marketing concepts to scenario-based challenges and changing industry trends.
Marking Criteria
Multiple-Choice Questions
A correct response demonstrates full proficiency by identifying the relevant marketing framework or empirical formula and applying it accurately to the specific scenario. In contrast, an incorrect response reveals a misunderstanding of concepts, incorrect application of concepts, and empirical calculation. There is no negative marking.
Reflection
